Paying clippers per view or per conversion: how to choose

Running a clipping campaign means paying dozens of people to spread your content across TikTok, YouTube Shorts, Instagram Reels and X. The key question is simple: what exactly are you buying? Attention, or customers?

Skyroclip offers three modes. Here’s how to choose, with worked examples.

The three models at a glance

Mode	You pay…	Best for	What your site needs
Visibility	a rate per 1,000 views (CPM)	launching a brand, a podcast, an event	nothing
Conversion	a fixed amount per sale, lead or install (CPA), or a % of the sale	a course, a product, an app	one line of script or a postback
Visibility + Conversion	a small CPM plus a bonus per conversion	attracting many clippers while paying for results	one line of script or a postback

Paying per view: buying attention

Visibility mode is the simplest: each clipper submits the links of their clips, Skyroclip checks they come from their accounts and tracks views every hour, and you pay based on your CPM.

Example. A €1,000 budget at a €1.50 CPM buys you about 667,000 views.

It’s the right choice when your goal is awareness, or when you have no purchase funnel to measure. Its limits: a view isn’t a customer, and clippers will aim for the most viral content, not necessarily the most useful to you. To stay in control:

set a minimum number of views per clip, so you don’t pay for clips that never take off;
set a cap per clip, so a single viral clip doesn’t drain your budget;
approve each clip before it’s paid: check that it really comes from your videos and follows your rules.

Paying per conversion: buying results

In Conversion mode, each clipper gets a short link. You only pay when someone who came through that link buys, signs up or installs your app.

Fixed amount (CPA). Good when every conversion is worth the same: a signup, a free trial, an install. Example: €4 per waitlist signup with a €500 budget funds 125 signups.

Percentage of the sale (revenue share). Good when order values vary, or when you sell several offers. Example: 20% on a €197 course is €39.40 per sale. You never pay more than a fixed share of what you actually collect.

To set your rate, start from your margin: how much are you willing to pay to acquire a customer, given what that customer brings you? Start a little below that, watch how many clippers join, then adjust. A rate that’s too low attracts nobody; one that’s too high burns your budget on a handful of sales.

Two settings protect your budget:

the attribution window (30 days by default): a sale counts for the clipper if it happens within that period after the click;
the dispute window (14 days by default): during that time, you can reject a refunded or fraudulent conversion, and the amount goes back into your budget.

The hybrid mode: the best of both

Visibility + Conversion combines a small CPM, for example €0.50 per 1,000 views, with a bonus per conversion. Clippers are paid for their work even when a video doesn’t convert, which attracts more of them, and they have a real reason to craft strong endings. Views and conversions draw from the same budget.

It’s often the best starting point for a first campaign, when you don’t know yet what converts.

What to prepare before launching

Quality source videos. The more material you provide (episodes, livestreams, interviews), the more great moments clippers will find.
Clear rules. Maximum length, banned music, required mentions, topics to avoid.
A fast landing page if you pay per conversion: that’s what turns a click into a sale.
Tracking installed and tested: one line of script on every page, one call on the confirmation page. Make a test purchase before launching.

In short

You want reach without installing anything: pay per view, with a minimum and a cap per clip.
You sell something and know what a customer is worth: pay per conversion.
You’re starting out and want to attract clippers while paying for results: combine both.

Either way, your budget is capped: you can never spend more than you funded.